Supabets West Street
WEST STREET, DURBAN CBD | OCTOBER, 2020
Project Details
Transforming the flagship store located in Durban's bustling CBD for one of South Africa's prominent betting companies was an inspiring challenge. This space arrived in dismal condition, but with a strong vision in mind, we set out to breathe new life into it.
Our approach, much like previous projects, revolved around paying homage to the brand's core elements, but with a unique twist. We aimed to create an unparalleled experience that would set this store apart from the company's other locations and distinguish it from the competition in the area. We meticulously designed the circulation zones to be inviting and vibrant, while the main floors were conceived as open, spacious havens.
We celebrated the existing structural elements and utilized the space to its fullest potential, ensuring a betting experience that's more thrilling than what they have ever known before.
Completed Images
Before Images
Stages of the project we’ve overseen
